Courfly
Discipline
COURFLY transforms the chaos of product launches into a clear, streamlined workflow. A smart SaaS tool that helps founders move from idea to launch day with speed and confidence.
Overview
I began with user interviews to understand the real pain points of early-stage founders. Based on these insights, I mapped out essential features such as launch checklists, integrations with marketing tools, and progress tracking.
The client’s vision was to create a tool that simplifies the entire launch process by offering checklists, resources, & automation in one place.
Challenges
Founders were overwhelmed with scattered tools and endless to-do lists, making product launches stressful and inefficient.
The biggest hurdle was creating a single platform that simplified complex tasks without losing flexibility. Balancing automation with user control was another challenge, as the tool needed to feel smart yet customizable for different launch strategies.
Solution
The final platform allowed founders to plan, track, and execute product launches from a single dashboard.
COUFLY provided customizable checklists, integrated directly with tools like Twitter and Product Hunt, and offered real-time progress insights. Automation features reduced repetitive tasks, saving founders hours of manual work.
